Delivering excellent client experiences is essential in the fast-paced world of modern business. Businesses use CRM systems to simplify their processes and provide personalized services to their customers. That’s where Salesforce Lightning comes in, assisting businesses like yours in improving productivity and user experiences.
What is Salesforce Lightning?
Salesforce Lightning is an advanced platform that simplifies various business processes as the next generation of the CRM solution and user experience. It is a user-friendly, modern, and dynamic interface for Salesforce’s CRM platform. Lightning allows you to streamline business processes with unique designs, more productive tools, and AI functionality.
Key features of Salesforce Lightning:
- Lightning Experience: Salesforce Lightning’s Experience provides a simplified UI and customizable dashboards for simply tracking lead engagements, analyzing data, and gaining actionable insights. With a more intuitive and responsive design, you get a clean user experience.
- Lightning App Builder: With the Lightning App Builder, you can use simple drag-and-drop interface to easily create custom applications and pages. It is a powerful tool within the Salesforce that empowers you to create tailored applications to meet your unique business needs.
- Lightning Flow: With Lightning Flow, you can automate your complicated business processes, making it simpler for you to design guided customer journeys and optimize workflows so that you can free up time and focus on providing excellent customer service.
- Lightning Components: The Lightning Component framework is a UI framework for developing single-page web apps for mobile and desktop devices. You can use these dynamic pages and apps to create highly customized and interactive user experiences.
- Lightning Connect: The Lightning Connect provides seamless integration of data from external platforms into your default Salesforce interface. It facilitates the seamless connection of external applications to access data from any source that adheres to data specifications.
Comparison: Salesforce Classic vs. Salesforce Lightning
Here are a few points that depict how Salesforce Classic and Salesforce Lightning differ from each other:
| Point of Difference | Salesforce Classic | Salesforce Lightning |
| User Experience | Outdated interface with small graphics. | Modern UI with comprehensive dashboards. |
| Security | Centralized security with only one line of defense. | Enhanced security with Locker Service adds an additional security layer between components |
| Customization | Limited customization options. | Extensive customization for CRM control. |
| Reporting and Forecasting | Limited report templates that are not easily customizable | Interactive charts, deeper insights, superior forecasting capabilities, and Einstein Analytics. |
| Flexibility | Legacy software with less adaptability. | Progressive and scalable with business growth. |
| Activity Timeline | There is no activity timeline. | Timeline for account and lead activity |
| Workspace Page Layouts | Basic page types. | Design versatile pages, from App pages to Home Pages to Record Pages |
| Mobile Optimization | Not responsive. | Optimized for mobile and responsiveness. |
| AI Integration | Limited AI capabilities. | Advanced AI for lead and opportunity scoring. |
Benefits of Salesforce Lightning:
Salesforce Lightning converts your common challenges into opportunities for development and consumer happiness. It offers several benefits that can help you to increase your productivity, streamline operations, and work on modern interfaces. Some of the key Salesforce Lightning benefits include:
- Increased productivity: The user-friendly design and optimized processes of Salesforce Lightning make it simpler for you and your team to complete tasks efficiently.
- Improved user experience: Lightning provides a more fun user experience thanks to its responsive design and customizable features, resulting in greater user adoption and cheaper training expenses.
- Easier app customization: Salesforce Lightning enables you to create custom applications utilizing no-code builders and low-code tools, saving you time.
- Data-driven decisions: By incorporating analytics, predictions, and AI with Einstein, your company can make data-driven decisions based on insights.
- Personalization: Lightning enables you to build personalized customer experiences by personalizing CRM interactions based on customer preferences and behaviors.
- Scalability: Salesforce Lightning scales with your organization, guaranteeing that your CRM system can accommodate your rising data and user needs.
Conclusion
Finally, Salesforce Lightning is a game changer for businesses looking to provide exceptional client experiences. So, are you ready to join the ranks of organizations that have used Salesforce Lightning to enhance their client experiences?
At Technology Mindz, we can help you with seamless migration from Salesforce Classisc to Lightning. We specialize in assisting business owners in fully utilizing Salesforce Lightning. Our certified Salesforce specialists can help you adopt, customize, and optimize Salesforce Lightning to meet your specific business requirements.
Contact us today to begin your path toward increased productivity and great user experiences.
