Transforming advertising campaigns with salesforce marketing cloud
A leading advertising services company specializing in digital marketing and customer engagement strategies. They serve clients across multiple industries, helping them run data-driven, high-impact campaigns.
The client struggled with fragmented marketing efforts, manual processes, and a lack of visibility into campaign performance. They wanted a solution that could streamline marketing automation, enhance personalization, and provide actionable insights to improve campaign ROI.
We implemented Salesforce Marketing Cloud to centralize and automate their marketing efforts. This included setting up data-driven audience segmentation, automating workflows, and integrating real-time analytics to track and optimize performance. As a result, the client achieved greater efficiency, engagement, and overall marketing success.
Campaigns were sent to broad audiences, leading to low engagement.
The team spent excessive time managing marketing workflows manually.
Limited analytics made it difficult to measure effectiveness and optimize strategies.
Without automation, launching campaigns took longer than necessary.
- 1
Implemented data-driven segmentation, leading to highly personalized messaging.
Designed automated workflows to execute campaigns efficiently without manual intervention.
2- 3
Enabled better tracking of key performance indicators (KPIs) for campaign optimization.
Enhanced email, SMS, and social media integration to improve customer reach.
4
- 40% increase in email open rates by implementing personalized content.
- 60% reduction in campaign execution time through automation.
- 35% boost in lead conversions by optimizing customer journeys.
- 50% faster campaign launches due to seamless workflow automation.
