Optimizing marketing automation for a leading media company
A leading American media organization focused on wealth management, philanthropy, and high-net-worth lifestyles. They publish weekly email newsletters, annual digital and print lists, and thought leadership content for their audience.
The client faced challenges with email marketing inefficiencies, outdated templates, and a lack of campaign performance tracking. Their previous marketing automation tool, Marketo, struggled with Salesforce integration, leading to poor prospect management. They needed a solution that could streamline operations, improve engagement, and provide better insights into marketing performance.
We implemented Pardot as a complete marketing automation solution, ensuring a smooth transition from Marketo. This involved setting up custom functionalities for Salesforce integration, automating prospect segmentation, revamping email templates, and improving engagement tracking. We also established detailed reporting mechanisms to measure campaign ROI effectively.
.
A significant portion of their database contained invalid or duplicate email addresses, leading to wasted marketing efforts and high bounce rates.
Their existing Marketo setup did not sync well with Salesforce, causing inefficiencies in prospect management.
The client’s email templates lacked modern UX elements, leading to poor user engagement and low conversion rates.
Measuring the success of email campaigns and tracking conversions was difficult, limiting data-driven decision-making.
Managing multiple campaigns across different regions was cumbersome due to inconsistent processes and tools.
- 1
Implemented “Never Bounce” to verify and clean up invalid email addresses. Reduced bounce rates by 45% and improved email deliverability.
Transferred all marketing assets, ensuring zero data loss. Configured Pardot to sync smoothly with Salesforce, eliminating manual effort.
2- 3
Designed new email templates with modern UX elements. Set up automated drip-nurture campaigns to personalize customer journeys. Improved email open rates and click-through rates by 24%.
Created custom dashboards to track engagement, conversions, and revenue impact. Increased visibility into campaign ROI by 60%.
4- 5
Developed dynamic lists, segmentation, and custom redirects to improve targeting. Automated lead assignment to the sales team, accelerating follow-ups.
- 73% increase in webinar registrations due to improved email targeting and automation.
- 24% boost in email performance (higher open and click-through rates).
- 45% reduction in email bounce rates, leading to cleaner data and better engagement.
- 60% improvement in campaign ROI visibility, enabling better decision-making.
