Enhancing user engagement with a custom directory component

Enhancing user engagement with a custom directory component

Challenges

1- Lack of a user management and tracking system on the website.

2- No customizable directory component to facilitate user interactions.

Solutions

1- Developed an interactive user directory where members could view and connect with each other.

2- Implemented user profile cards with single-click access to detailed profiles.

Results

1- 70% reduction in operational costs.

2- 100% increase in user engagement through seamless profile searches and connections.

3- Improved user data tracking, enhancing decision-making and personalization.

Our client is a leading not-for-profit healthcare organization, committed to setting the global standard for person-centered excellence in care. The organization needed a feature that enabled seamless interaction among its members while ensuring direct communication between users and administrators.

The client sought to implement a directory component that would allow them to track user data efficiently while also fostering interaction among members. Their goal was to build an engaging online community where users could connect, communicate, and receive timely support.

We developed a cost-effective, fully customized solution tailored to the client’s needs. The interactive directory allowed members to view other profiles, follow peers, and initiate conversations—mirroring the functionality of social media platforms. This not only streamlined communication but also enhanced the user experience.

 

Key Industry

- Healthcare

Key Pains

- Lack of functionality to efficiently track user data and interactions.

Product Mix

- Experience Cloud/Community Cloud
- Sales Cloud

The website lacked a structured user management and tracking system, making it difficult to personalize experiences.

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Users had limited ways to engage with each other, leading to low interaction and engagement.

The organization required a solution that could be customized to align with their branding and user experience expectations..

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  1. 1

    Collaborated with the client to understand their needs and tailored the directory component accordingly.

  2. Designed an intuitive user interface where members could view, search, and connect with each other seamlessly.

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  3. 3

    Implemented profile cards that provided instant access to user information with a single click, enhancing user engagement.

  1. 70% cost reduction by implementing a tailored, budget-friendly directory solution.
  2. 100% increase in user engagement, as members could now search, follow, and interact easily.
  3. Significantly improved data tracking, enabling the organization to analyze user behavior and enhance personalization strategies.

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