Enhancing loan processing efficiency with salesforce automation
Our client is a lending company specializing in providing fast and easy financing solutions for healthcare professionals, including doctors, nurses, dentists, and veterinarians. The company offers various types of loans tailored to specific professional needs, ensuring accessibility and flexibility in financing.
The client was looking for a Salesforce partner to help with CRM implementation and automation. Their existing system relied heavily on manual data entry and tracking, leading to inefficiencies, lost leads, and delays in loan processing. They wanted to streamline their lead management, follow-up tasks, and loan application tracking to improve operational efficiency and customer experience.
We implemented Salesforce from the ground up, ensuring all fields and objects were customized to meet the client’s unique requirements. A Sales Engagement framework was integrated to automate lead follow-ups, reducing the time and effort required to manage leads. The process of capturing, storing, and categorizing leads was fully automated, eliminating the need for manual data entry and significantly improving accuracy.
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With no CRM in place, the client manually entered data from their website into Excel, leading to inefficiencies.
Leads from two different website sources were manually segregated, causing mismanagement and lost opportunities.
Each lead required a multi-step follow-up, which took an average of 7 days to complete.
The client had no centralized system to track and review loan applications, leading to delays.
Manual tracking led to a 70% increase in errors in data entry and loan processing.
- 1
Configured Salesforce Web-to-Lead forms, ensuring leads were automatically stored in Salesforce instead of manually entering them in Excel.
Developed a structured lead data model that categorized leads based on different loan criteria, improving efficiency.
2- 3
Introduced automated cadences (a series of scheduled tasks such as emails, calls, and meetings) to streamline lead follow-ups.
Configured Salesforce to synchronize with the client’s existing workflows, ensuring a smooth transition from manual to automated operations.
4- 5
Designed an automated 7-day follow-up cadence, reducing the time spent on manual tasks by 50%.
- 40% Increase in Lead Conversions: Faster response times and structured follow-ups improved engagement and conversion rates.
- 50% Reduction in Follow-Up Time: Automated cadences streamlined lead nurturing, cutting down follow-up delays.
- 70% Decrease in Manual Errors: Automated data entry and categorization eliminated inconsistencies and inaccuracies.
- Improved Productivity & Focus: Automation freed up time for employees to focus on higher-value tasks, leading to increased operational efficiency.
- New Business Opportunities: A more efficient process allowed the company to shift focus toward expanding their lending services.
