Enhancing a luxury fashion brand’s online store with advanced salesforce commerce cloud solutions
A leading luxury fashion accessories brand in London, UK, operating on Salesforce Commerce Cloud (SFCC). The client wanted to enhance their eCommerce platform to meet modern industry demands and improve customer experience.
The client was already managing their business on SFCC but faced growing challenges in staying competitive. They sought to upgrade their website with modern functionalities, enhance security, and streamline global transactions. Additionally, they wanted to introduce advanced fraud prevention measures and simplify the checkout experience for their customers.
Technology Mindz assessed the existing Salesforce Commerce Cloud setup and provided a tailored solution. We upgraded SFCC features, implemented fraud management tools, integrated a new payment gateway, and automated personalized marketing to create a seamless shopping experience. Our team also optimized the backend by migrating outdated processes to the latest job framework for better efficiency.
The existing site was running on older SFCC capabilities, affecting performance and user experience.
The client struggled to scale globally due to payment and fulfillment limitations.
Absence of AI-driven marketing led to lower engagement and conversion rates.
The outdated payment gateway lacked modern fraud prevention tools, increasing transaction risks.
The multi-step purchase journey resulted in high cart abandonment rates.
- 1
Implemented Flow Commerce cartridge to enable cross-border fulfillment and create localized shopping experiences for international customers.
Integrated Sailthru to automate and personalize omnichannel marketing campaigns, increasing customer engagement.
2- 3
Upgraded Cybersource to the latest version, incorporating features like device fingerprinting and decision manager, significantly improving fraud detection.
Enabled PayPal as a secure payment alternative, reducing transaction friction and boosting conversions.
4- 5
Migrated outdated legacy jobs to the new SFCC job framework, improving efficiency and system reliability.
- Global Reach Expanded – Enabled cross-border fulfillment for 104 countries, allowing the brand to tap into new markets.
- Higher Conversion Rate – PayPal integration led to a 12% increase in conversion rate by offering a trusted and seamless payment method.
- Streamlined Checkout – Reduced checkout steps by 30%, significantly decreasing cart abandonment.
- Improved Fraud Management – Enhanced fraud detection lowered payment disputes by 25%, increasing customer trust.
